Finally, Google start streaming music services, and Apple launched iTunes Radio. He still faces competition from startups like Radio, Deezer and sloth. And the new music streaming service from the Beats and YouTube are slated for next year. Spotify cannot take the risk to go into the new year without the option of FREE mobile.
Spotify plans to make mobile access to their music for free, the Wall Street Journal reports. Online Source confirms will begin on December 11 press events in New York. We also learned that users can get unlimited on-demand access, however, will be less restricted if they listen to playlists or collections they have already created .
Spotify sent out invitations for the Dec. 11 case on December 3, but did not say who will start. He simply said "We are having a media event. Would like to come? There will be no donuts. But now we have confirmed that the unveiling of a limited free mobile access is high part of the show. So far, Spotify is only allowed for premium subscribers pay $ 10 a month to stream music from mobile devices. The free, ad- supported access had on desktop and laptop computers, and for $ 5 a month, users were able to remove the ads from these devices, but not mobile listening.
However, these rules have been in place a year ago, when smartphone penetration was less high -speed wireless networks, the least common, and there were fewer competitors. Now the world going mobile and closing of listening to consumers on the go, unless they are paying more than $ 100 a year , it seems restrictive. It could also jeopardize the ability to grow your Spotify paying subscribers than six million customers it has today (out of 20 million total users).
Presumably idea before was that you get the taste of Spotify for free online, and that would tempt you to buy a mobile access. Now, however, many people hardly use traditional PCs, especially in emerging markets, where people have never owned them and jumped directly into the phone. With no way to test Spotify Mobile, the company had no way to pay them Upsell plans.
Meanwhile, Spotify advertising infrastructure has matured over the years. She may be able to effectively sell your audio ads, making them a more viable way to make money or at least break even from advertising-supported listeners. This means that it may be more cost -effective support for free mobile phone users now than before.
Finally, Google start streaming music services, and Apple launched iTunes Radio. He still faces competition from startups like Radio, Deezer and sloth. And the new music streaming service from the Beats and YouTube are slated for next year. Spotify cannot take the risk to go into the new year without the option of FREE mobile.
Spotify sent out invitations for the Dec. 11 case on December 3, but did not say who will start. He simply said "We are having a media event. Would like to come? There will be no donuts. But now we have confirmed that the unveiling of a limited free mobile access is high part of the show. So far, Spotify is only allowed for premium subscribers pay $ 10 a month to stream music from mobile devices. The free, ad- supported access had on desktop and laptop computers, and for $ 5 a month, users were able to remove the ads from these devices, but not mobile listening.
However, these rules have been in place a year ago, when smartphone penetration was less high -speed wireless networks, the least common, and there were fewer competitors. Now the world going mobile and closing of listening to consumers on the go, unless they are paying more than $ 100 a year , it seems restrictive. It could also jeopardize the ability to grow your Spotify paying subscribers than six million customers it has today (out of 20 million total users).
Presumably idea before was that you get the taste of Spotify for free online, and that would tempt you to buy a mobile access. Now, however, many people hardly use traditional PCs, especially in emerging markets, where people have never owned them and jumped directly into the phone. With no way to test Spotify Mobile, the company had no way to pay them Upsell plans.
Meanwhile, Spotify advertising infrastructure has matured over the years. She may be able to effectively sell your audio ads, making them a more viable way to make money or at least break even from advertising-supported listeners. This means that it may be more cost -effective support for free mobile phone users now than before.
Finally, Google start streaming music services, and Apple launched iTunes Radio. He still faces competition from startups like Radio, Deezer and sloth. And the new music streaming service from the Beats and YouTube are slated for next year. Spotify cannot take the risk to go into the new year without the option of FREE mobile.
