The largest Comcast cable TV provider with more than 22 million video subscribers, providing a large potential audience for advertisers to test the idea.
Largest U.S. cable operator, test new advertising technology that inserts an up- to- date advertising in past episodes of TV shows that are available on changes in demand that could help TV networks to generate additional income.
As people get used to chasing the older episodes of binging and shows through online services such as Netflix and Hulu , cable TV companies and TV networks plying the audience of past episodes of the current season that can be watched on demand through your cable set- top boxes.
New technology means that the TV networks a way to make advertising dollars from the previous episodes. Currently, most advertisers only pay for ads watched live or within three business days after the show airs. This could change if Comcast technology, which it developed in partnership with Nielsen, is widely accepted.
With the new service, it is testing, Comcast will own ad that aired live and place them older episodes are watched on demand. TV networks may try to broker deals to advertisers to pay for the additional audience, which will be measured by Nielsen. For now, the technology is applicable only shows broadcast television networks. Comcast subscribers cannot fast-forward the ads when they watch shows on -demand streaming networks.
Comcast to test new advertising service displays NBC broadcast network it belongs to , as well as ABC , owned by The Walt Disney Co. said Matt Strauss, Comcast 's senior vice president of video services . CBS is also interested in Strauss said. Company aims provided the best service for advertising market next year. "
This is a way for developers to make verity not just the latest episode, but each episode, which is quite a big impact , "said Strauss .On -Demand Video ad market totals $ 1 billion for the year , according to research firm Rentrak and can grow with these new trends .
It is unclear whether the advertisers on board with the new demand for payment networks and credit networks is to build them, said Strauss. The largest Comcast cable TV provider with more than 22 million video subscribers, providing a large potential audience for advertisers to test the idea.
With the new service, it is testing, Comcast will own ad that aired live and place them older episodes are watched on demand. TV networks may try to broker deals to advertisers to pay for the additional audience, which will be measured by Nielsen. For now, the technology is applicable only shows broadcast television networks. Comcast subscribers cannot fast-forward the ads when they watch shows on -demand streaming networks.
Comcast to test new advertising service displays NBC broadcast network it belongs to , as well as ABC , owned by The Walt Disney Co. said Matt Strauss, Comcast 's senior vice president of video services . CBS is also interested in Strauss said. Company aims provided the best service for advertising market next year. "
This is a way for developers to make verity not just the latest episode, but each episode, which is quite a big impact , "said Strauss .On -Demand Video ad market totals $ 1 billion for the year , according to research firm Rentrak and can grow with these new trends .
It is unclear whether the advertisers on board with the new demand for payment networks and credit networks is to build them, said Strauss. The largest Comcast cable TV provider with more than 22 million video subscribers, providing a large potential audience for advertisers to test the idea.
