Lenovo CEO Yang Yuanqing said this is the right time to enter the U.S. smartphone market. Before doing so, the company will try to enhanc...
Lenovo CEO Yang Yuanqing said this is the right time to enter the U.S. smartphone market. Before doing so, the company will try to enhance investment in the brand and waiting for the right time with the right product to enter the market.
Liu Jun, senior vice president of Lenovo Group revealed his strategy for the Lenovo smartphone business has been focused on achieving success in China, followed by emerging markets. Success in the U.S. market is the third phase of the company's smartphone strategy, noting that now he was associated with the second phase.
According to Gartner, Lenovo's smartphone shipments exceeded 10 million in the third quarter of 2013, and the world's third -largest smartphone vendor after Samsung and Apple. IDC numbers released at the end of October was linked Lenovo ranked fourth by unit shipments in the third quarter of 2013 , followed by Samsung, Apple, and slightly behind Huawei, which had a 4.7 percent market share worldwide.
In both studies, the company stated that the Lenovo smartphone business is highly dependent on its fortress and its domestic market in China, sell most of their devices. However, confirmation of the lack of it in the U.S. market will soon erode the company's expansion into the market.
