Microsoft brand “One Microsoft” is proving more popular than Apple in the U.S. public. Forrester Research study tested the brand stren...
Microsoft brand “One Microsoft” is proving more popular than Apple in the U.S. public. Forrester Research study tested the brand strength of the top ten technology firms, including Apple, Microsoft, Samsung and Sony etc. The results are found in Microsoft goes up against Apple and Sony has surprised even those who carried out the survey.
Microsoft has scored very well when judged by the "essence" and trust. Microsoft is considered to be an essential part of life these days - how many people can live without the use of Office and Windows.
Apple occupies a different place in people's hearts. While Microsoft may be seen as the production of major products, Apple is considered to produce must-have ones. Microsoft utilitarian core and non-emotive essence of the kind that Apple is based.
